Texas Real Estate Magazine – DIGITAL
Frequently Asked Questions
Q: What makes TRE-DIGITAL a better option for getting my posted listings acted on quickly by buyers?
A: Sending your listing information to 400,000+ qualified buyer prospects every month beats waiting for a posted listing to be found.
Q: What do I have to provide you to get my listings on TRE-DIGITAL?
A: Just tell us where your posted listings reside, (your website or a listing directory you are using) and we will take it from there. We will do the ad design and submit to you for approval.
Q: Do you charge extra for designing the digital ad?
A: No, all design work, and updates, are included in your monthly ad rate.
Q: How much does it cost to add additional pages so I can include more listings?
A: Additional pages can be added at anytime for $50.00 per page per month.
Q: How often can I update my digital ad?
A: You can update your ad each week. Deadline for weekly updates is Wednesday’s at 5:00 PM.
Q: What day do you deploy TRE-DIGITAL each week?
A: Every day, we follow deployment best practices to ensure the highest number of emails reach prospective buyer inboxes. To do that we have implemented extensive protocols to insure the very highest open rates. Dumping high volumes of emails at once is not a best practice. See our “best practices” deployment guidelines that are posted at the bottom of this page.
Q: Is email delivery a reliable and effective way to reach buyers?
A: Yes, please see the bar graph below.
Q: Can you track the results we receive from TRE-DIGITAL?
A: Yes, two ways in fact. First, within 90 days of launching TRE-DIGITAL we will begin to establish link history for all linked properties featured in TRE-DIGITAL. This link history will show the number of times your linked properties have been triggered, or viewed, by buyer prospects from reading TRE-DIGITAL by clicking on the links featured within you ad. Second, we will also be able to give you complete analytics for your over all page performance from the analytic program we are using.
Q: Are there any guidelines we should follow for the ad we place in TRE-DIGITAL?
A: Yes, number one is readability. It is easy to read ads from a computer screen or mobile device within two to three feet of the device if the content is of sufficient size. Too small of content makes it hard to read and engage viewers. You need just enough copy to entice the viewer to want to click on the property and engage the link to the site where the property is posted for more extensive and detailed information. The min reason for our additional page pricing is allow brokers and agents a very cost-effective way to display more properties with larger formats that are much easier to read and see.
Q: Where will I get or receive sales-inquiries or sales leads?
A: Presently we have no user-friendly way of creating unique contact forms that will identify sales leads are coming directly from your investment in TRE-DIGITAL without being an encumbrance on the buyers reading experience. Therefore, leads will come to you by phone call from the listed phone number on your TRE-DIGITAL ad, or from the location that your property is posted on. This also applies to email or text messages.
Q: Do you encourage the use of videos?
A: Yes, yes, yes. As you can see with our new digital format video property presentations have found their home. They are not tucked away on a website but available and prominently displayed throughout TRE-DIGITAL. And the larger the image appears on your ad, the better.
Q: What would you say is the number one benefit of advertising in TRE-DIGITAL?
A: Reach! There has never been a seller that doesn’t want immediate attention and action on their listed property. You can now solicit listings and let sellers know that within just a few days you will have their listings in front of 400,000+ qualified Texas buyers, brokers, and agents across the entire state.
Texas Real Estate – DIGITAL email deployment is the most critical aspect of the success we achieve for our advertising clients. We have implemented the latest and most advanced deployment platform that is available in the market today to insure our number one priority, to get the greatest number of emails sent each day/week/month into as many inboxes as possible. We are not running our deployment from an auto-pilot marketing platform. Those don’t work.
4 Key Factors That Impact Email Deliverability
- Send volume. The number of emails we send.
- Send frequency. The number of campaigns that we deploy per week or month.
- User interaction. Individuals who open and click — and complain or unsubscribe.
- Quality. Percentages of bounces or undeliverable emails
A large part of email deliverability comes down to taking every step possible to avoid being perceived as a spammer in the eyes of spam filters and your recipients. One of the most definitive ways in which we can affect this is by authenticating our emails.
How we authenticate emails
- We use consistent sender addresses.
- We authenticate our IP addresses with SPF. (specifies legitimate servers)
- We configure DKIM signatures for our messages. (allows transfer agents access)
- We protect our domain with DMARC authentication. (prevents spoofing our domain)
- We prepare for BIMI. (leverages the DMARC protection)
Email deliverability is the key to Texas Real Estate Magazine – DIGITAL success for our advertisers. We hope this brief explanation of the processes and best practices answers any questions you might have about our deliverability commitment and standards.
Sending your listing information to 400,000+ qualified buyer prospects every month beats waiting for a posted listing to be found.
Just tell us where your posted listings reside, (your website or a listing directory you are using) and we will take it from there. We will do the ad design and submit to you for approval.
No, all design work, and updates, are included in your monthly ad rate.
Additional pages can be added at anytime for $50.00 per page per month.
You can update your ad each week. Deadline for weekly updates is Wednesday’s at 5:00 PM.
Every day, we follow deployment best practices to ensure the highest number of emails reach prospective buyer inboxes. To do that we have implemented extensive protocols to insure the very highest open rates. Dumping high volumes of emails at once is not a best practice. See our “best practices” deployment guidelines that are posted at the bottom of this page.
Yes, please see the bar graph below.
Yes, two ways in fact. First, within 90 days of launching TRE-DIGITAL we will begin to establish link history for all linked properties featured in TRE-DIGITAL. This link history will show the number of times your linked properties have been triggered, or viewed, by buyer prospects from reading TRE-DIGITAL by clicking on the links featured within you ad. Second, we will also be able to give you complete analytics for your over all page performance from the analytic program we are using.
Yes, number one is readability. It is easy to read ads from a computer screen or mobile device within two to three feet of the device if the content is of sufficient size. Too small of content makes it hard to read and engage viewers. You need just enough copy to entice the viewer to want to click on the property and engage the link to the site where the property is posted for more extensive and detailed information. The min reason for our additional page pricing is allow brokers and agents a very cost-effective way to display more properties with larger formats that are much easier to read and see.
Presently we have no user-friendly way of creating unique contact forms that will identify sales leads are coming directly from your investment in TRE-DIGITAL without being an encumbrance on the buyers reading experience. Therefore, leads will come to you by phone call from the listed phone number on your TRE-DIGITAL ad, or from the location that your property is posted on. This also applies to email or text messages.
Yes, yes, yes. As you can see with our new digital format video property presentations have found their home. They are not tucked away on a website but available and prominently displayed throughout TRE-DIGITAL. And the larger the image appears on your ad, the better.
Reach! There has never been a seller that doesn’t want immediate attention and action on their listed property. You can now solicit listings and let sellers know that within just a few days you will have their listings in front of 400,000+ qualified Texas buyers, brokers, and agents across the entire state.